Tableware brand Fable Home is leveraging AI to dig deeper into performance, drive marketing scalability, and cut customer acquisition costs.
With the help of data analytics company Conjura, Fable Home will be able to improve visibility into performance across the organization, helping the company understand how to better manage resources and unlock opportunities and minimize risk.
The technology will provide Fable Home with a comprehensive view into operations, providing real-time analysis across fulfillment, supply chain sources, transactions, and customer behavior.
Ian Cruickshank, head of financial planning and analysis at Fable, stated that the online furniture and homeware market is growing at a rapid pace, and best-in-class technology allows the company to meet consumers’ evolving expectations.
“As the complexity of our operation increases, and we look to expand our business beyond North America, Conjura’s unique business insights and approach will enable us to identify our customers’ changing needs and adapt accordingly in order to deliver the same quality experience at scale,” he said
“Fable’s commitment to responsible design, ethical sourcing and accessible pricing adds an important layer to their analytic needs, and we are thrilled to bring our technology to such a popular brand,” said Fran Quilty, CEO of Conjura. “A key component of our work with Fable will be to provide them with greater visibility and insights into their current operations across the board on a single cloud-based platform. We will also be identifying areas of opportunity for growth, enabling the company to optimize their approach and ultimately enhance customer experiences."