New Shopper-Centric P2P Analytics eGuide
This eGuide introduces Path to Purchase Analytics, a new discipline that locates the shopper at the heart of the insights process, providing a view across all the channels shoppers use to research, move toward and complete a purchase. Enjoy the following sections:
- An introduction to P2P analytics and the emergence of this Shopper-centric analytics solution.
- How P2P Analytics helps you prioritize touchpoints to convert shoppers.
- The benefits to expect from a P2P approach and lessons learned for getting started.