New Shopper-Centric P2P Analytics eGuide

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This eGuide introduces Path to Purchase Analytics, a new discipline that locates the shopper at the heart of the insights process, providing a view across all the channels shoppers use to research, move toward and complete a purchase. Enjoy the following sections: 

- An introduction to P2P analytics and the emergence of this Shopper-centric analytics solution.

- How P2P Analytics helps you prioritize touchpoints to convert shoppers.

- The benefits to expect from a P2P approach and lessons learned for getting started. 

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