New Mobee Platform Gives Clients More Control
The data and insights platform by Boston-based Mobee uses crowdsourcing for data collection. The company announced a new version of its platform to give clients more control over it. For the first time, clients can first choose who collects the information (either its own field staff or the Mobee Bees), then control what class of information is to be collected (task-based, observation or survey, for example), and also determine where the insights are captured – either in-store, home or on the go. “Private Swarms” is another new feature that enables a client to make a data mission private to a group of Bees, enacting more of an audience-targeting mission based on demographics or behavior.