Nestlé Purina to Turn Consumer Analytics Into Action With AI Agents

Nestlé Purina North America will launch AI models that will analyze consumer insights and help its teams more easily turn that data into business decisions.

Nestlé Purina will configure agents and decision workflows around its operations, priorities, systems and KPIs. These are designed to be repeatable and easy to scale.

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Brian Donovan, senior director, strategy and insights, Nestlé Purina North America, said that understanding the needs of pet owners requires a clear view of how consumer behaviors, shopping habits and category trends are evolving.

This initiative will explore how "intelligence can be incorporated into Purina’s everyday, AI-enabled workstreams, helping our teams access relevant consumer insights more efficiently and make informed decisions with greater confidence,” Donovan added in a statement. 

The effort aligns with Nestlé's multiyear journey of establishing a new operating model for its marketing function, which aims to connect deeper consumer insights within innovation and marketing, according to CEO Philipp Navratil. 

Overall, streamlined access to data will help the company improve its resource allocation, increasing visibility into the enterprise data that lets the company see where investments are working well and where the ROI just hasn't shown up, according to previous statements from EVP and CFO Anna Olive Manz.