Multibrand Holiday Batteries Pallet
"The phrase “batteries not included” was coined back in the 1950s, but this four-sided corrugated pallet display makes it nearly impossible for mom or dad on Christmas morning to say they forgot the batteries. The major brands (Spectrum Brands’ Rayovac, Energizer Holdings’ Energizer, Procter & Gamble’s Duracell) were all represented on one unit (surely at the retailer’s request) to avoid battery display duplication at a time when retail floor space is at its most valuable. Space allocation was relatively equal, and pricing on the sides gave shoppers a choice of saving money or buying longer lasting batteries."
— From 'Ricci at Retail,' published April 2016