From Molecule to Consumer: Innovative New Solutions for CPG
Consumer Packaged Goods (CPG) manufacturing companies are facing significant challenges due to shifting consumer demographics and emerging trends in the global market that will influence development and go-to-market strategies. The scope of CPG product development now extends well beyond new product concept, formulation, and packaging to include retail and the entire consumer experience. Today's Product Lifecycle Management (PLM) solutions can address each of the areas that influence the overall consumer experience. Discover how CPG product development from molecule (formulation) to consumer (marketing/retail) has become a reality for CPG companies, and how they must be able to bring innovative new products to market while maintaining and sustaining brand equity and consumer loyalty.