ModiFace 'Light Field Rendering' Technology
Augmented reality company ModiFace Inc., Toronto, has introduced an enhanced technology that enables the augmented, overlayed images to be realistic in different types of lighting environments. It is called “Light Field Rendering,” and as the consumer sees herself wearing a new color of lipstick, for example, and the light changes in the environment, the color adjusts to stay rich looking and match the lighting. ModiFace is a leader in bringing AR to the cosmetics space, powering mobile apps and bringing its AR to e-commerce platforms. CoverGirl used ModiFace for virtual in-store makeup mirrors a few years ago, and recently ModiFace launched a Facebook Messenger bot that enabled users to try on shades of lipstick using AR.