Mobile Marketing

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Mobile Marketing

A collection of news, articles and other featured content about Mobile Marketing.

Digital promotion company Voucherify is helping taxi companies battle ride-share companies like Lyft and Uber.

Apple Pay, Google Pay, Samsung Pay and contactless cards from MasterCard, Visa, American Express and Discover are now accepted at Target stores, the retailer announced in a blog post on its corporate site.

The marketing team for Sony Pictures’ “Escape Room” movie appropriately created banner ads that when clicked sent users into a 360-degree escape room – based on creepy rooms featured in the movie. Sony tied the interactive ads to a sweepstakes that was hosted on a microsite.

The USDA officially approved the mobile phone scannable bar code from Digimarc, Beaverton, Oregon, as a method of transparency on packages for foods that are bioengineered (also known as GMOs). The government recently regulated that foods containing GMOs must disclose as such.

Suave partners with Shopkick for Veteran’s Day promotion at Walmart.

New via the Target app for the Christmas season, consumers could leverage augmented reality technology to virtually see how a Christmas tree would look or, better yet, fit in their houses.

What’sInStore is the name of a new deal-scouting mobile app and website platform based out of London that focuses on giving users the ability to track items they want deals on and get offers delivered to their email or via the app as soon as they appear.

Perfect Corp., New York, maker of the YouCam Makeup app that enables consumers to try on virtual makeup, ran an eight-page, native content advertisement in Cosmopolitan that let readers look through styles from Juicy Couture cosmetics.

Square Roots, an urban farming company in Brooklyn, New York, is taking packaging of its produce (basil, sage, chives, mint, lettuce) and placing QR codes on it so consumers can scan to learn where it came from, how it was grown, and by whom.

For the first initiative to go live from the partnership between Starbucks and Alibaba, the coffee chain opened a virtual Starbucks store in China, enabling consumers to complete one-touch orders inside the Starbucks mobile app as well as Alibaba’s suite of apps and tools.

Foot Locker leveraged AR in its mobile app to run a scavenger hunt around the start of the NBA season that rewards shoppers with a first chance at exclusive buys.

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