Mobile Enterprise Application Platform (MEAP)

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Mobile Enterprise Application Platform (MEAP)

A collection of news, articles and other featured content about Mobile Enterprise Application Platform (MEAP).

Leveraged in the right ways, mobile technology can lead to massive efficiency gains as well as sophisticated interactions with consumers. This edition of CGT Straight Talk taps the collective brainpower of industry thought leaders in the space to debunk crippling myths around mobility.

A recent IDC study unveils that 52.5 percent of Canadian CIOs are open to employees bringing their own devices to work. Of those respondents, 50.8 percent said that it was to appeal to young workers, which will make up 75 percent of the workforce by 2028.

Mobile devices are everywhere, and the statistics on end-user adoption are staggering. New research ascertains adoption rates in the CG industry.

Mobility is still new enough to create a lot of confusion around capabilities, with some claiming it is easy to develop enterprise-level applications that seamlessly run on all platforms and devices while integrating with back-office data. Others will tell you that ROI is difficult to attain.

Although technologies, competition and consumer expectations are evolving at hyper-speed, business applications are struggling to keep up. To seize the digital opportunity, consumer goods companies need to fundamentally rethink how applications should be built and deployed.

The solution was developed with the key goal of allowing a field sales representative to complete their tasks using a mobile tablet device without the fear of losing connectivity at any given time.

Consumer goods companies are challenged with how to best leverage enterprise mobile solutions to add value both to the company's productivity and the customers' user experiences.