Mobile CRM

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Mobile CRM

Leading brands, including Cole Haan, Puma and Suitsupply, use Commerce Cloud to connect with customers in entirely new ways.

Consumer brands have long desired to be connected to and know their consumers. Now that new technologies have made this level of engagement possible, Jeffrey Sampson dives into what constitutes personalization," and what it is not.

Allrecipes in-store beacon triggered experiences in Marcs grocery stores provide shoppers with personalized meal recommendations, opening up opportunities for brands to take advantage of hyper-local targeting.

CGT asks Justin Honaman, SVP Digital Solutions at Moxie USA, to unveil his predictions for trends when it comes to sales and marketing in the consumer goods industry.

Mobility is often a big part of the technology strategy, addressing key components such as on-shelf availability and competitive data gathering. Yet misconceptions continue to confuse the market.

Kellogg's has successfully used mobile technology to improve visibility and measurement of its field sales activities and retail execution across the United States. Find out how the company is implementing and using the solution.

Leveraged in the right ways, mobile technology can lead to massive efficiency gains as well as sophisticated interactions with consumers. This edition of CGT Straight Talk taps the collective brainpower of industry thought leaders in the space to debunk crippling myths around mobility.

A recent IDC study unveils that 52.5 percent of Canadian CIOs are open to employees bringing their own devices to work. Of those respondents, 50.8 percent said that it was to appeal to young workers, which will make up 75 percent of the workforce by 2028.

Mobile platforms combined to account for 60 percent of total digital media time spent, up from 50 percent a year ago.

The new TRM solution combines TPM and CRM into a single platform.

One of Reflektions first customers, the La Jolla Groups Metal Mulisha, sees the benefits of the Reflektion mobile optimization, in increased revenues and page views.

A comparison chart of solution providers to the consumer goods industry in the areas of CRM, TPM, TPO, Salesforce Mobility, etc. Plus, experts discuss new technologies, the retailer-supplier relationship and incorporating big data for better customer insights.

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