Consumer brands have long desired to be connected to and know their consumers. Now that new technologies have made this level of engagement possible, Jeffrey Sampson dives into what constitutes personalization," and what it is not.
Competitive pressures and desire for more meaningful customer relationships are driving manufacturers to reconsider what the customer experience means. IDCs latest report revealed that the customer (however you define it) is varied and complex.
Allrecipes in-store beacon triggered experiences in Marcs grocery stores provide shoppers with personalized meal recommendations, opening up opportunities for brands to take advantage of hyper-local targeting.
Leveraged in the right ways, mobile technology can lead to massive efficiency gains as well as sophisticated interactions with consumers. This edition of CGT Straight Talk taps the collective brainpower of industry thought leaders in the space to debunk crippling myths around mobility.
A recent IDC study unveils that 52.5 percent of Canadian CIOs are open to employees bringing their own devices to work. Of those respondents, 50.8 percent said that it was to appeal to young workers, which will make up 75 percent of the workforce by 2028.
A comparison chart of solution providers to the consumer goods industry in the areas of CRM, TPM, TPO, Salesforce Mobility, etc. Plus, experts discuss new technologies, the retailer-supplier relationship and incorporating big data for better customer insights.
Mobility is still new enough to create a lot of confusion around capabilities, with some claiming it is easy to develop enterprise-level applications that seamlessly run on all platforms and devices while integrating with back-office data. Others will tell you that ROI is difficult to attain.