Mobile Commerce (mCommerce)

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Mobile Commerce (mCommerce)

Keeping content consistent across channels is a new challenge for omnichannel retailers. Just ask Walmart.

CGT asks Justin Honaman, SVP Digital Solutions at Moxie USA, to unveil his predictions for trends when it comes to sales and marketing in the consumer goods industry.

CGT's readers rank the top technology providers of software, hardware and/or services for B2B and B2C, direct-to-consumer, wholesale/retail commerce and e-commerce.

Nescaf and Google have teamed up to offer the worlds first fully immersive virtual reality coffee experience. Find out how the Nescaf 360 app and an ingenious viewer transport consumers to Brazils coffee fields.

Find out why Nescaf has become the first global brand to move all its international and local websites to the Tumblr platform.

Find out in this shopper-based study why retailers need to focus on the one true channel, which is the shoppers experience with you.

Coca-Cola and E. & J. Gallo Winery both won 2015 CPG Awards for Innovation and Creativity. Find out what set them apart.

Fashion icon Burberry adjusts its strategy in line with the fact that 40 percent of its digital traffic now comes from a mobile device.

Mondelez International seeks to re-define the shopping experience by turning to startups, issuing an open call to startups that are disrupting the retail space.

Walmart launches its hypermarket O2O platform "Walmart To Go" in Shenzhen, consisting of the newly launched "Walmart" mobile shopping APP, "To Go Service Center" in stores for self pick up, and multiple online & offline e-payment options.

Domino's Pizza revealed this week its customers will be able to order pizzaon Twitter by simply tweeting the pizza emoji to the retailer.

Leveraged in the right ways, mobile technology can lead to massive efficiency gains as well as sophisticated interactions with consumers. This edition of CGT Straight Talk taps the collective brainpower of industry thought leaders in the space to debunk crippling myths around mobility.

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