Merchandising

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Merchandising

The rise of e-commerce is influencing the retail marketing strategies of many consumer goods companies, according to the "Shopper Marketing Trends Report 2017."

Shelfbucks, Inc. has expanded its in-store measurement capabilities by acquiring 24 merchandising technology patents.

General Mills France adopted Dassault Systmes 3DEXPERIENCE platform and its cloud-based Perfect Shelf Industry Solution Experience to engage in new merchandising strategies for its Hagen-Dazs premium brand of ice cream.

Snyder's-Lance has announced a new snack food division, the launch of two new products, and revealed its new logo, symbolizing its shift to a branded snack food company.

To position the company for future growth, Kraft Foods Group, Inc. has made several management changes. These newly created leadership positions reflect the company's commitment to accelerating the pace of change and improving execution.

Shifting market conditions and increasing competition continue to hit pressure points for retailers as a whole.Retailer-supplier collaboration can help overcome these challenges.

Chobani announced its portfolio expansion and new marketing initiatives to continue its brand leadership and deliver better food for more people, including kids, healthy blends, and more.

Heineken entered a long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS.

POPAI and Quri revealed the findings of the Compliance Initiative, leveraging Quri's Impact tool to learn more about in-store execution of displays across the grocery, mass merchant, drug, and dollar retail channels.

Handmade atAmazon adds new product categories sold directly from Artisans.

A new offering will help consumer goods companies and brokers maximize the value of every store visit.

In order to make the biggest impact, Frito-Lay started with its account teams, to get them out of using manual processes such as spreadsheets, and into their core competency (to make a sale).

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