General Mills France adopted Dassault Systmes 3DEXPERIENCE platform and its cloud-based Perfect Shelf Industry Solution Experience to engage in new merchandising strategies for its Hagen-Dazs premium brand of ice cream.
To position the company for future growth, Kraft Foods Group, Inc. has made several management changes. These newly created leadership positions reflect the company's commitment to accelerating the pace of change and improving execution.
POPAI and Quri revealed the findings of the Compliance Initiative, leveraging Quri's Impact tool to learn more about in-store execution of displays across the grocery, mass merchant, drug, and dollar retail channels.
In a product category driven by impulse purchases, General Mills France succeeded in its mission to better collaborate with retailers, enhance the consumer shopping experience and accelerate brand growth for its Hagen-Dazs brand.