McCormick 'Same Great Taste' Shelf Talker
Changing the look of a popular product can be a concern. On the one hand, new labels and a graphic refresh give the package a more “up to date” look. However, this could cause regular users to have a hard time locating the new labels on the shelf or to wonder if it’s actually the same item. Enter this simple visual from McCormick & Co. – an aisle interrupter, perfectly positioned in the McCormick spices roll-rack. The sign shows shoppers the new look while assuring them that the product has the “Same Great Taste.” Potential problem. Effective solution.
— From 'Ricci at Retail,' published February 2016