Maximizing CPG Growth: Innovative Steps To Improve Customer Engagement
Technology-enabled customer-centricity and innovation are driving a new kind of growth in the CPG industry. Connecting with consumers through experiences increases loyalty and provides insight into their changing needs. This eBook explores four opportunities to help your business:
- Navigate rapidly changing consumer needs through a direct-to-consumer strategy.
- Become more responsive to new competitors by unburdening your organization of its legacy platforms and infusing a startup culture.
- Shift to a customer-centric approach that will have a positive impact on your brand.
- Start adding Agile skills to your business to increase flexibility and adaptability.