MasterCard Omnichannel Payment Service
MasterCard launched what it calls an omnichannel digital payment service because it is linking users to buy within a mobile app either online or in-store. The new digital payment service called Masterpass includes the ability to tap a phone to a reader in a store such as BJ’s Wholesale Club and a range of food-service locations. The system also gives users the ability to pay through partnering online merchants like Lord & Taylor or by linking up within mobile apps like the Exxon Mobile Speedpass for quick purchases. Masterpass is said to be available in more than 5 million retail stores where shoppers can tap, pay and leave.