Marketer Profiles

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Marketer Profiles

A collection of featured Marketer Profiles.

Lena Lewis joined Ferrara earlier this year to head up consumer engagement and shopper marketing.

Jacque James

Our 11th annual report showcases the brand and retail executives who are leading and advancing the shopper marketing discipline at their companies.

Jacque James

Jacque James has held numerous positions during her six-plus years at Bimbo Bakeries USA.

Jairo Garcia has been with Colgate for 13 years in different consumer marketing and innovation positions based in Mexico City and New York.

Charles White transitioned to his current position as the result of what he calls a “blind date.” He first spent two decades with hard surface flooring manufacturer Armstrong World Industries.

Rodney Waights has spent his entire career with Beiersdorf, but not all on the same continent. Waights joined the company out of college as a sales representative in Australia and worked his way up, holding positions at almost every level in the sales organization.

Christine Nessen of Office Depot

Our seventh annual report recognizes more than 130 brand & retail executives who are making notable contributions in digital marketing.

Jody Kalmbach, one of three 2019 inductees into the Path to Purchase Institute Hall of Fame, is helping to shape the (digital) future at Kroger.

Jay Evans The Marketing Arm

Our eighth annual report recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

Charles Daigle first connected with Dallas-based agency Promotional Resources in the 1980s when it was a small shop working with the food service industry.

April Carlisle, VP, Shopper Marketing, at The Coca-Cola Co., is one of three 2019 selections for the Path to Purchase Institute Hall of Fame. We interviewed her in February at Coca-Cola's headquarters.

​​​​​​​Patti Conti has been at the helm of HMT Associates for nearly two decades. She founded the agency in 2002 based on her passion for connecting consumers to brands.

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