Personalization

Jim Beam Brands Worldwide Inc. unveils a new corporate name and visual identity -- Beam Global Spirits & Wine Inc.

Sony of Canada Ltd. deploys FirstLogic's data quality technology with SAP's solution-based connectivity to manage the cleansing of its customer databases.

A data analytics solution helps Yakult understand its consumers and plan promotions better.

National acclaim compels a small ice cream caf to find a label partner that meets small business needs

As of this writing, much ink is being spilled over Oracle's acquisition of Siebel for $5.9 billion.

From preference profiles to fingerprint scanning, the shopping experience will eventually become a "no brainer" for consumers

From sea to shining sea, every single IT vendor and business publication--including this one--likes to trumpet the words "Return on Investment" (ROI) as though it still retains some sort of impact.

Yamaha Motor Europe revs up research to launch new products