Walmart says its early generative AI investments are paying off through both customer- and employee-facing applications, and the company has plans to deploy the technology globally.
The Estée Lauder Companies is driving increased consumer recruitment and loyalty and optimized promotions via elevated precision marketing capabilities.
These are a few straightforward steps CPGs can take to figure out where data can add the most value — whether it’s improving customer insights, optimizing supply chains, or refining product offerings.
This September, we're excited to introduce you to an entirely new element in our Consumer Goods Sales & Marketing Summit agenda: the Innovation Sprint.