The company has streamlined executive oversight to optimize portfolio strategy, focus on the strongest growth opportunities and expedite execution across the enterprise.
The company is running a Clean Feels Good marketing campaign that mixes science and consumer behavior to determine whether cleaning can feel as enjoyable as top feel-good activities.
Henkel is selling its retailer brands business in North America, which includes detergent, fabric finisher and dishwashing categories, as part of its larger portfolio optimization strategy.