Loyalty

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Loyalty

A collection of news, articles and other featured content about Loyalty.

The luxury lifestyle brand went live with the cloud-based Oracle Retail Customer Engagement platform with help from systems integrator BTM Global.

Delivering a perfect customer experience involves solving real-world problems by getting the right data to the right employee at the right time.

The fashion brand's new U.S. program aims to deliver a unique, personalized shopping experience.

The ambitious "Restock Kroger" plan will use shopper data, experiential technology and, yes, some CPG dollars, to reposition the retailer for the modern marketplace.

The annual BrandSpark American Shopper Study reveals over 100 categories of most trusted consumer packaged goods brands as voted by more than 38,000 Americans. Find out which brands made the list.

CGT launches a new, ongoing overview of shopper-facing technology providers by presenting a list of solutions we personally encountered in the first half of 2017.

As they head into 2017, are consumer brands thinking about how their product offerings contribute to grocery shoppers’ positive experiences?

Companies that cultivate direct relationships will gain consumer loyalty. See how CPG companies are executing digital consumer strategies to expand omnichannel experiences, increase personalization and build loyalty.

Now in its 15th year, CGT's readers voted for their top solution and service providers in 13 areas of investment opportunity.

Mondelez International has sold Betabox, LLC to VaynerMedia as part of its Mobile Futures initiative to create and incubate new mobile ventures in 90 days.

Target will seek to draw city shoppers in-store with a new yogurt bar.

Starbucks announced that in April its My Starbucks Rewards program will become Starbucks Rewards. So what does this mean for loyal customers?

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