Lowe's Shuts Down Iris Smart Home

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Lowe's Shuts Down Iris Smart Home

By Charlie Menchaca - 02/07/2019
Iris by Lowe's

Lowe's will shut down its Iris Smart Home system on March 31 as it focuses on better ways to serve consumers.

After the retailer categorized Iris as a "non-core activity" in December, it sent users of the smart home system an email on Jan. 31 confirming the system's fate. The homepage of the Iris website was updated with the same message.

In lieu of returning Iris devices to the store, Lowe's is having consumers with Iris accounts access a redemption portal through which they can receive a Visa prepaid card to help migrate to any smart home platform of their choosing.

Lowe's Former Iris Display
Credit: Path to Purchase Institute

In stores, a permanent upfront display was recently stripped of its Iris-specific signage and merchandising, only leaving brands such as Stanley Black & Decker's Craftsman and General Electric's GE on the display.

Lowe's launched Iris in 2012, touting the system as comprehensive and affordable. The retailer built out Iris to eventually include professional monitoring services and compatibility with devices such as Google Home.

The retailer reevaluated Iris' place at the company in its efforts to develop new strategies to engage consumers, drive better merchandising and deliver a seamless yet operationally efficient omnichannel experience.

As part of its strategy, Lowe's this spring will officially replace its "Never Stop Improving" tagline with a "Do It Right For Less" tagline. Multiple media reports have noted the new tagline is similar to channel rival The Home Depot's "More Saving. More Doing" tagline.

For more images of previous Iris merchandising and marketing, go to p2pi.org.

About the Author

Charlie Menchaca

Charlie Menchaca

Charlie Menchaca is Managing Editor at the Path to Purchase Institute.  Read More