Lowe's and Augmented Reality
Lowe’s launched two new mobile apps for the iPhone that use Apple’s ARKit augmented reality technology. The first app is called “Measured” and uses the phone’s camera (at least an iPhone 6 or newer) to overlay an actual measurement of the object in view. The app changes the phone into an AR measuring tape of sorts. The second app is called “Envisioned by The Mine,” which works with online, high-end furniture store TheMine.com, a Lowe’s company. Using the phone’s camera, shoppers using the app can select furniture items and see 3-D overlays of the product inside their home. Both Envisioned and Measured enable users to snap screenshots of their AR plays to share over social networks.