L'Oreal USA #ReadMyLips Social Campaign
July 29 was National Lipstick Day, and L’Oreal USA’s L’Oreal Paris brand took advantage with a #ReadMyLips social campaign that asked fans to share photos of themselves in “bold” lipstick colors and follow that up with a “bold” message to share with friends. Posts from consumers could be seen on Twitter, Facebook, Pinterest and whatever social space they chose. L’Oreal posted ads to inspire consumer sharing and used the #ReadMyLips, #LOrealMakeup and #LOrealParis hashtags. The campaign promoted the L’Oreal Paris Colour Riche matte lipstick. Consumers shared images of their favorite lipsticks, and their words ranged from shouting out for a cause they support to sharing motivational words.