L'Oreal USA 'Beaumoji' Keyboard
Introducing “Beaumoji,” featuring more than 130 new emojis from L’Oreal USA to give mobile users a more animated way to talk about style trends. Users download the Beaumoji keyboard in the app store. Emoji looks are categorized by beauty trends, lifestyle trends and also brands such as Urban Decay Naked or Maybelline New York Great Lash. In accordance with the launch of the emoji board, L’Oreal ran a social contest asking consumers to design their own beauty emoji. Selected by a panel of beauty advisors, the winner was sent to the Beautycon festival in New York to have her Beaumoji revealed at an event on stage.