Levi Strauss Commuter Smart Jacket

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Levi Strauss Commuter Smart Jacket

By Dan Ochwat - 08/03/2016

In the August issue last year, we mentioned that Levi Strauss & Co. was partnering with Google’s “Project Jacquard,” a textile that would have gesture-driven mobile interactivity. Now, Google has released more details, including the creation of a new denim smart jacket called the Commuter because it’s particularly designed for cyclists. The idea being that cyclists weaving through city traffic can wear the Levi’s smart coat and take phone calls, adjust the volume on music, or check-in on navigational directions, for example, just by hitting gesture-sensitive spots on the coat like swiping a sleeve. The coat is said to be available next year and will work with a special app that the user would need to download. No price is listed yet. A smart tag at the edge of a sleeve, like a button, can be removed. It connects to the “rider’s” phone through Bluetooth.

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