Kroger Joins Hasbro, Multiple Brands for 'Family Fun Night'
Kroger is shining a spotlight on Hasbro tabletop games, and frozen, snack and beverage SKUs from a variety of manufacturers through a "Family Fun Night" program.
A Family Fun Night feature in the retailer's Feb. 27 circular touted 25% off Hasbro's Jenga, Connect 4 and Sorry games and highlighted books from Dr. Seuss, and DVDs and Blu-ray Discs of films such as Walt Disney Pictures' A Wrinkle in Time. Adjacent to the feature under a "treats are 1/2 the fun" message, Kroger private label frozen pizzas, Ferrero's Butterfinger chocolate bars and Black Forest gummies, Just Born's Mike and Ike candy, Big K private label sodas and Stacy's Pita Chip's flagship snacks were also spotlighted.
In stores, Hasbro table top games and Black Forest candy enjoy secondary merchandising space via floorstands. A "Family Movie Night Candy Store" pallet display also serves to stock candy from brands including Mike and Ike and Butterfinger. DVDs and Blu-ray discs from a variety of films are also merchandised on floorstands positioned next to the pallet display (at least at one Kroger location in Bloomington, IL).
Online, a home page display ad on most chain websites direct users to a dedicated Family Fun Night page that lets users add select games, toys, books, movies, snacks and beverages to their cart and directs users to pages for:
- a Tasty video on how to make Instant Pot turkey chili mac,
- a "family dinner conversation starters" activity, and
- Family Fun Night digital coupons totaling up to $12 from brands including Nestle's DiGiorno and Kraft Heinz's Bagel Bites.
The last page also promises Pickup curbside shoppers their $4.95 fee to use the service would be waved with the purchase of five eligible PepsiCo/Frito-Lay SKUs.
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