Krazy Glue 'Man vs Glue' Campaign
Newell Brands’ Krazy Glue got fans involved in a fun challenge that pitted “The World’s Strongest Man” against the strength of Krazy Glue. Consumers posted on Facebook, Instagram and Twitter what Hafthor Bjornsson (a weightlifting champion who won The World’s Strongest Man competition in 2018) should do to test the strength of Krazy Glue. In addition, Krazy Glue streamed a live event over Facebook on Dec. 5 in New York of Bjornsson performing some strength tests, all of which included items as heavy as 500 pounds glued to a barbell with Krazy Glue. The brand ran the social campaign using #ManVsGlue. Bjornsson promoted the event via his social outreach, as did Krazy Glue with its various accounts.