Kimberly-Clark's Martin Knight-Jones to Decode Intelligent Marketing at Consumer Goods Sales & Marketing Tech Summit
As artificial intelligence and automated platforms redefine how brands target, engage and convert shoppers, the classic marketing funnel is rapidly collapsing. Modern CPG leaders must navigate a landscape where dynamic creative and predictive targeting dictate strategy, while determining exactly where human judgment remains indispensable.
At the upcoming Consumer Goods Sales & Marketing Tech Summit, Oct. 20-21 in Chicago, Martin Knight-Jones, vice president of marketing for Kimberly-Clark's North America adult care business, will help decode this evolution.
The panel will examine how AI-enabled decision engine platforms are blurring the line between top-of-funnel awareness and bottom-of-funnel conversion. Key discussion points include:
- How predictive algorithms and automated targeting redefine campaign planning and budget allocation.
- The shift in commercial execution, dynamic creative and marketing accountability.
- The irreplaceable role of human judgment, consumer empathy and brand intuition in an automated ecosystem.
More About the Speaker
Knight-Jones is a seasoned marketing leader and general manager who has spearheaded digital transformation across multiple continents for Kimberly-Clark, spanning North America, the UK, Eastern Europe and Africa.
Currently leading iconic adult care brands such as Depend and Poise, Knight-Jones previously directed omnichannel expansion for market-leading household names including Huggies, Pull-Ups and Goodnites. Known for his passion for innovation, evidence-based marketing and championing DEI initiatives, Knight-Jones brings global operational perspective combined with deep category expertise.
