Jack Link's Builds a Walmart Squad
Jack Link's is running an account-specific loyalty program in partnership with Walmart intended to generate incremental sales, attract new customers and capture unique data for more targeted marketing activities.
Shoppers who purchase qualifying products at the mass merchant or on walmart.com can submit their receipt via text, email or web upload to earn loyalty points in a tiered system. Participants also earn points when they register and complete their profile.
The points are redeemable for e-gift cards to Walmart or the merchant's Vudu digital streaming program, as well as for digital music downloads.
The program runs on the SnippLoyalty platform and launched in March, Snipp's director of marketing Olivia Hunt told the Institute.
In June, the effort went into its second phase with more rewards and point-earning activities, Hunt said. Social sharing, web video views and referring a friend are additional ways to earn points. The available rewards also now include physical items such as a Jack Link's-branded mug and baseball hat.
The loyalty effort lives on a dedicated website: sas-squad.com. Digital campaign elements include an ad on select walmart.com product pages and a dedicated walmart.com program page via Triad Retail Media.
Shelf talkers and wobblers support in stores.
Since the program's launch, Jack Link's has been enjoying plenty of other attention in stores. In addition to dominating the in-line beef jerky section with signage and an eye-level brand block, other support has included:
- shelf tags touting the brand's "extra tender" SKUs.
- custom shelf trays positioned in Walmart's seasonal department and stacked on half-pallets.
- full pallet displays positioned in Action Alley.
- upfront merchandising in the checkout lane and on checkout endcaps, the latter along with sister brand Lorissa's Kitchen.
Lorissa's Kitchen also was stocked on beef jerky power wings and received launch support with a home page walmart.com display ad linking to a brand showcase.