Institute Unveils i3 Event, May 5-7 in Chicago

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Institute Unveils i3 Event, May 5-7 in Chicago

By Path to Purchase Institute - 01/15/2020

This spring, the Path to Purchase Institute will debut i3, a new annual event focusing on the outstanding progress in the ever-changing retail market. This not-to-be-missed experience encourages cross-disciplinary collaboration, introduces new and emerging technologies, and shares cutting-edge case studies, insights and strategies.

With the Institute as its guide, every experience and discussion will be executed through the lens of the Institute’s core pillars: IntelligenceInnovation and Influence.

The three-day experience, May 5-7 in Chicago, focuses on giving attendees the tools and strategies they need to succeed in today’s race at retail. From panels and peer-to-peer power hours to keynote speakers and editor meet-and-greets, this unique event allows individuals and teams to get ahead of the rapidly changing world of commerce.

The city of Chicago is the campus, and its innovative retail experiences will be the event’s playground. From guided tours to educational sessions, i3 will explore all that the Windy City has to offer. The anchor destinations will include the Marriott Marquis and Revel Motor Row – a city landmark rich in history.

Participants and attendees are comprised of remarkable experts, brand strategists and marketing gurus from every point along the path to purchase.

i3 empowers each attendee to meet their business goals by bringing together industry leaders and experts that ignite confidence, fuel creativity and inspire innovation.

“i3 starts a fresh and necessary conversation about the evolving challenges of commerce," says Tanner Van Dusen, chief innovation officer at EnsembleIQ and managing director of the Path to Purchase Institute. "We will drill down on the broader demands of our industry and attendees will leave with solution-oriented strategies that apply to their own business.” 

The agenda is comprised of: 

Tuesday, May 5: One-day training and development: Essentials of Effective Marketing to Shoppers; Design of the Times judging; guided retail store tours; a welcome cocktail reception.

Wednesday, May 6: Keynote: noted futurist Jim Carroll; a retail editorial panel; education sessions: Track 1: Intelligence; Track 2: Innovation; Track 3: Influence. Also, an evening Hall of Fame awards reception and cocktail reception.

Thursday, May 7: Icons & Innovators sessions; strategic connections meetings, immersive workshops; and a Hack-a-thon. Also, an evening Commerce & Shopper Effie Awards Celebration, cocktails and dinner and an after party.

For more information, sponsorship opportunities and to pre-register (and secure a discounted rate), visit