Institute Launches ‘Retail Intel’ Webinar Series

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Institute Launches ‘Retail Intel’ Webinar Series

By P2PI Staff - 06/14/2019

The Path to Purchase Institute recently launched “Retail Intel,” a monthly webinar series that gives consumer goods professionals a 30-minute briefing on leading retailers such as Walmart, Kroger, Walgreens and Amazon.

Tapping into the vast content database available to members on p2pi.org, the Institute’s editors present frank, up-to-the-minute updates on the go-to-market activities of the most important players in today’s volatile retail marketplace.

The webinars include: 

  • A quick review of the retailer’s footprint and market positon.
  • Reports on recent business moves (launches, acquisitions, restructurings) that will impact the company’s strategic direction.
  • Recent examples of marketing and merchandising programs that illustrate the way this retailer is engaging with shoppers.
  • What all of the above means for consumer product manufacturers who need to work with this key retailer.

Institute members receive a copy of the presentation, along with unlimited access to an ever-growing library of articles, images, case studies, research and other business intelligence designed to help industry professionals better understand the increasingly complex consumer goods marketplace.

The webinars are recorded and available for on-demand viewing at a later date. 

The series kicked off in May with an in-depth look at Walmart. The upcoming schedule includes updates on Kroger (June 18), Walgreens, CVS/pharmacy, Lowe’s, Albertsons, Amazon and Target. To view the schedule and register for the events, click here.