Insights & Analytics

Press enter to search
Close search
Open Menu

Insights & Analytics

Actionable information to help brands develop better strategies for collecting, managing, analyzing and executing the consumer and shopper data needed to develop better go-to-market strategies. Topics include consumer insights, shopper insights, business intelligence, demand planning and demand data analytics.

Path to Purchase Expo 2019 P2PX

Full Path to Purchase Expo 2019 Agenda Released

The Path to Purchase Institute has unveiled the full details for its largest annual event this November.

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

Nestle

The company is among the first planning to use the application for efficiently meeting customer requirements and rapidly developing new products and services.

Kellogg StayinFront

The manufacturer deployed the solution provider’s TouchCG Advanced mobile, cloud-based solution to its field teams in Australia and New Zealand.

The Rhode Island-based company outlined priorities largely centered around technology during its latest quarterly earnings call.

The apparel giant will use Boston-based retail predictive analytics and demand sensing firm Celect to bolster its direct-to-consumer strategy at the global level.

However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today? 

By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends.

Path to Purchase Institute's largest annual event returns this November with a new look, feel and more diversified programming.

At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.

Nielsen logo

Nielsen launched Nielsen Total U.S. Pet Retail, offering a holistic view of the pet retail market.

The family-owned grocer has tapped tools from Eversight to expand the ability to test pricing and promotion in stores in real time.

Quotient

Quotient launched Quotient Audiences, a data-powered audience solution that provides CPG brands more effective ways to deliver digital advertising that converts to sales.

Nielsen

Nielsen and Quotient partner to delivers seamless measurement and activation for data-driven marketing.

Edge by Ascential

Data, insight and advisory solution provider Edge by Ascential joins forces with marketing analytics company Jumpshot.

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.

inMarket

Location data company inMarket is partnering with the Path to Purchase Institute to incorporate inMarket’s location-based loyalty and dwell time data into its members-only retailer profiles.

Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.

Trax

Trax, a Singapore-based provider of computer vision and analytics solutions for retail, acquired U.S. shopping rewards app Shopkick.

CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.

The technology will be integrated into the home improvement retailer's core business functions to bolster strategic and data-driven pricing and merchandise assortment decisions across the enterprise.

CGT presents a comparison chart of solution providers on the forefront of artificial intelligence and machine learning for the consumer goods industry.

Show More