Insights & Analytics

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Insights & Analytics

Actionable information to help brands develop better strategies for collecting, managing, analyzing and executing the consumer and shopper data needed to develop better go-to-market strategies. Topics include consumer insights, shopper insights, business intelligence, demand planning and demand data analytics.

Driving Media Strategy with ‘Consumer Mix’ Modeling

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.

inMarket

Location data company inMarket is partnering with the Path to Purchase Institute to incorporate inMarket’s location-based loyalty and dwell time data into its members-only retailer profiles.

Trax

Trax, a Singapore-based provider of computer vision and analytics solutions for retail, acquired U.S. shopping rewards app Shopkick.

Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store analytics and activation platform Shopperception.

The technology will be integrated into the home improvement retailer's core business functions to bolster strategic and data-driven pricing and merchandise assortment decisions across the enterprise.

CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.

Ashwin Navin

Catalina Marketing and Samba TV have partnered to integrate shopper behavioral data and video viewership insights at a massive scale, encompassing tens of millions of households and billions of data points.

E-commerce is requiring CPGs to establish structured data houses that let them find information faster, remove waste and inefficiency, and tailor messaging for specific retailers.

CGT presents a comparison chart of solution providers on the forefront of artificial intelligence and machine learning for the consumer goods industry.

The world's largest consumer goods manufacturer has embedded SAS Analytics into key business processes to sense demand for its products more accurately and reliably on a global basis.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: mobile ad tracker Location Sciences.

Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.

In a fast-evolving, increasingly data-driven marketplace, consumer goods companies and retailers must progress along the maturity curve in traditional analytics practices even as the number of business areas that require analytics expertise continues to explode.

Partnerships with four chains give the software giant a lead role in the future of packaged goods retailing.

To unlock the secrets behind successful small brands, big players should leverage machine learning and data science.

The local produce-focused online grocer's new tool uses algorithms to help customers efficiently complete their shopping lists.

Despite the transformative change sweeping the consumer goods industry, success in the analytics practice still relies on its oldest asset: people.

Stibo Systems & Tenovos

Tenovos and Stibo Systems partnered to deliver higher levels of quality, efficiency and visibility for organizations managing vast volumes of digital content.

TABS Analytics and Decision Insight

Technology-based firm TABS Analytics has acquired Decision Insight, a global shopper marketing research and analytics firm with expertise in both brick-and-mortar and online shopping environments.

Artificial intelligence can help consumer goods companies better understand and engage with those increasingly elusive — but critically important — Millennials.

Del Monte Foods

Accenture has helped Del Monte Foods gain more visibility into its IT operations, access real-time customer insights to inform decision making and reduce IT spending costs by up to 35 percent.

Bimbo Canada

Bimbo Canada, a wholly-owned subsidiary of Grupo Bimbo, has entered into a partnership with Antuit to provide artificial intelligence capabilities for fulfillment and planning with Antuit’s AI-powered Forecasting Solution.

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