Insights & Analytics

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Insights & Analytics

Actionable information to help brands develop better strategies for collecting, managing, analyzing and executing the consumer and shopper data needed to develop better go-to-market strategies. Topics include consumer insights, shopper insights, business intelligence, demand planning and demand data analytics.

Rise magazine unveiling

Rise Magazine Unveiling at 2019 Path to Purchase Summit

The debut issue of Rise magazine is unveiled at the 2019 Path to Purchase Summit.

To unlock the secrets behind successful small brands, big players should leverage machine learning and data science.

The world's largest consumer goods manufacturer has embedded SAS Analytics into key business processes to sense demand for its products more accurately and reliably on a global basis.

The local produce-focused online grocer's new tool uses algorithms to help customers efficiently complete their shopping lists.

Despite the transformative change sweeping the consumer goods industry, success in the analytics practice still relies on its oldest asset: people.

CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.

CGT presents a comparison chart of solution providers on the forefront of artificial intelligence and machine learning for the consumer goods industry.

Partnerships with four chains give the software giant a lead role in the future of packaged goods retailing.

Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.

In a fast-evolving, increasingly data-driven marketplace, consumer goods companies and retailers must progress along the maturity curve in traditional analytics practices even as the number of business areas that require analytics expertise continues to explode.

In today’s marketplace, consumer brands must strategically shift from being product-centric to consumer-centric. We're here to help.

It seemed only logical to bring "Shopper Marketing" and "CGT" together to undertake their own transformation and align themselves to better address the needs of this industry. So we did. Welcome to "Rise: Retail Intelligence for the Strategic Enterprise."

Artificial intelligence can help consumer goods companies better understand and engage with those increasingly elusive — but critically important — Millennials.

Del Monte Foods

Accenture has helped Del Monte Foods gain more visibility into its IT operations, access real-time customer insights to inform decision making and reduce IT spending costs by up to 35 percent.

Bimbo Canada

Bimbo Canada, a wholly-owned subsidiary of Grupo Bimbo, has entered into a partnership with Antuit to provide artificial intelligence capabilities for fulfillment and planning with Antuit’s AI-powered Forecasting Solution.

Kantar and Profitero

Kantar and Profitero have formed a global partnership dedicated to creating a suite of advisory, analytical and capability-building services to help their clients become more efficient at e-commerce.

The Imagine Group CEO John Hans

The Path to Purchase Institute shines a spotlight on one of its members, The IMAGINE Group.

Catalina CEO Jerry Sokol

Catalina successfully completed its financial restructuring and emerged from Chapter 11 bankruptcy.

Brady Duncan, MadTree Brewing Co. Co-Founder

MadTree Brewing co-founder Brady Duncan will give a startup’s perspective on analytics during an April 25 general session at the Retail & Consumer Goods Analytics Summit.

The new system gives McCormick's product developers the ability to explore flavor territories more efficiently to predict and develop new combinations from a plethora of data sources.

Despite a vast array of methodologies and a wide variety of job titles, this elite group of nearly 200 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.

In this open forum, qualified industry practitioners gather to share best practices for addressing their most critical business challenges.