Insights & Analytics

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Insights & Analytics

Actionable information to help brands develop better strategies for collecting, managing, analyzing and executing the consumer and shopper data needed to develop better go-to-market strategies. Topics include consumer insights, shopper insights, business intelligence, demand planning and demand data analytics.

P2PX 2019 Illustrated: Scenes from The Campus

An all-inclusive, "one-stop shop" format created a conducive atmosphere for learning, sharing and community building last week at the Path to Purchase Expo in Chicago, as illustrated by this gallery of images from the event.

Path to Purchase Expo 2019 P2PX

Inside This Week's P2PX Learning Labs

Find out how some of the biggest companies pulled off their recent wins.

Wayne Powers Catalina CEO

He has nearly 30 years of experience in media, marketing and global operations.

Ubimo Quotient

The acquisition strengthens Quotient's targeted digital media platform and accelerates development of its self-service platform.

Vitaco and StayinFront

The tech being used in the field and back office allows Vitaco to better meet the needs of its retail partners.

Deb Monahan

This elite group of more than 175 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.

Path to Purchase Expo 2019 P2PX

Marketers can find plenty of solutions to up their business at P2PI's largest annual event in November.

Path to Purchase Expo 2019 P2PX

We explain why P2PI's largest annual event brings together the sharpest consumer goods and retail talent.

Phil DeConto has been in the CPG food industry his entire career, even working at his local Stop & Shop as a kid.

Insights & Analytics Solutions Guide 2019

A comparison chart of 26 leading companies providing solutions for the collection, analysis and distribution of critical business data.

P2PX Path to Purchase Expo 2019

See and be seen with top industry leaders this November at P2PI's largest annual event.

​​​​​​​Justin Honaman’s background is largely centered on the consumer goods and retail industries and focused on developing and commercializing data, analytics, and technology capabilities and solutions.

​​​​​​​Deb Monahan officially joined GSK Consumer Healthcare in 2015 as part of the Novartis-GSK Joint Venture and has led the U.S. shopper insights capability at the company since then.

Amelia Strobel joined Mars five years ago to lead its global Specialty Pet Nutrition Consumer and Market Insights (CMI) organization based in the U.S.

Path to Purchase Expo 2019 P2PX

The Path to Purchase Institute has unveiled the full details for its largest annual event this November.

A college course helped set Stephen Bettencourt on a path to his current career. In his undergraduate program, a marketing research class really resonated with him.

Nestle

The company is among the first planning to use the application for efficiently meeting customer requirements and rapidly developing new products and services.

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

The Rhode Island-based company outlined priorities largely centered around technology during its latest quarterly earnings call.

Kellogg StayinFront

The manufacturer deployed the solution provider’s TouchCG Advanced mobile, cloud-based solution to its field teams in Australia and New Zealand.

The apparel giant will use Boston-based retail predictive analytics and demand sensing firm Celect to bolster its direct-to-consumer strategy at the global level.

Path to Purchase Institute's largest annual event returns this November with a new look, feel and more diversified programming.

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