Insights & Analytics

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Insights & Analytics

Actionable information to help brands develop better strategies for collecting, managing, analyzing and executing the consumer and shopper data needed to develop better go-to-market strategies. Topics include consumer insights, shopper insights, business intelligence, demand planning and demand data analytics.

Path to Purchase Trends Report 2020

Our annual state of the industry report examines some of the major issues affecting consumer goods companies as we begin a new decade.

Catalina

Catalina is partnering with Koupon to provide c-store retailers and CPGs with a more holistic understanding of cross-channel consumer purchase behaviors.

Sheila Bonner is one of three Women of Excellence honorees in the “Collaboration” category.

An all-inclusive, "one-stop shop" format created a conducive atmosphere for learning, sharing and community building last week at the Path to Purchase Expo in Chicago, as illustrated by this gallery of images from the event.

The retailer is launching interactive digital kiosks from Vengo Labs that offer shoppers samples, while adding data and analytics to the sampling experience.

Quotient In-Lane at Albertsons Cos.

It's the first retailer to use Quotient’s In-Lane Targeted Digital Promotions solution, which brings proprietary incentives to offline receipts printed at checkout.

Path to Purchase Expo 2019 P2PX

Find out how some of the biggest companies pulled off their recent wins.

Wayne Powers Catalina CEO

He has nearly 30 years of experience in media, marketing and global operations.

Deb Monahan

This elite group of more than 175 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.

Ubimo Quotient

The acquisition strengthens Quotient's targeted digital media platform and accelerates development of its self-service platform.

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