Insights & Analytics

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Insights & Analytics

Actionable information to help brands develop better strategies for collecting, managing, analyzing and executing the consumer and shopper data needed to develop better go-to-market strategies. Topics include consumer insights, shopper insights, business intelligence, demand planning and demand data analytics.

Path to Purchase Expo 2019 P2PX

Path to Purchase Expo Unveils New Format for 2019

Path to Purchase Institute's largest annual event returns this November with a new look, feel and more diversified programming.

Nike Buys a Data Science Company

The apparel giant will use Boston-based retail predictive analytics and demand sensing firm Celect to bolster its direct-to-consumer strategy at the global level.

Nielsen logo

Nielsen launched Nielsen Total U.S. Pet Retail, offering a holistic view of the pet retail market.

The family-owned grocer has tapped tools from Eversight to expand the ability to test pricing and promotion in stores in real time.

At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.

Quotient

Quotient launched Quotient Audiences, a data-powered audience solution that provides CPG brands more effective ways to deliver digital advertising that converts to sales.

Nielsen

Nielsen and Quotient partner to delivers seamless measurement and activation for data-driven marketing.

Edge by Ascential

Data, insight and advisory solution provider Edge by Ascential joins forces with marketing analytics company Jumpshot.

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.

inMarket

Location data company inMarket is partnering with the Path to Purchase Institute to incorporate inMarket’s location-based loyalty and dwell time data into its members-only retailer profiles.

Trax

Trax, a Singapore-based provider of computer vision and analytics solutions for retail, acquired U.S. shopping rewards app Shopkick.

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