Insights & Analytics

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Insights & Analytics

A collection of articles, reports, case studies and other information that can help consumer goods companies develop better strategies for collecting, managing, analyzing and executing the consumer and shopper data needed to develop better go-to-market strategies. Topics include consumer insights, shopper insights, business intelligence, demand planning and demand data analytics.

Catalina CEO Jerry Sokol

Catalina No Longer in Bankruptcy

Catalina successfully completed its financial restructuring and emerged from Chapter 11 bankruptcy.

McCormick Works with IBM on AI-Enabled Product Development

The new system gives McCormick's product developers the ability to explore flavor territories more efficiently to predict and develop new combinations from a plethora of data sources.