Insights & Analytics

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Insights & Analytics

Actionable information to help brands develop better strategies for collecting, managing, analyzing and executing the consumer and shopper data needed to develop better go-to-market strategies. Topics include consumer insights, shopper insights, business intelligence, demand planning and demand data analytics.

Path to Purchase Expo 2019 P2PX

A Look Inside the Path to Purchase Expo Campus 2019

Marketers can find plenty of solutions to up their business at P2PI's largest annual event in November.

Path to Purchase Expo 2019 P2PX

We explain why P2PI's largest annual event brings together the sharpest consumer goods and retail talent.

Deb Monahan

This elite group of more than 175 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.

Phil DeConto has been in the CPG food industry his entire career, even working at his local Stop & Shop as a kid.

​​​​​​​Justin Honaman’s background is largely centered on the consumer goods and retail industries and focused on developing and commercializing data, analytics, and technology capabilities and solutions.

Path to Purchase Expo 2019 P2PX

The Path to Purchase Institute has unveiled the full details for its largest annual event this November.

​​​​​​​Deb Monahan officially joined GSK Consumer Healthcare in 2015 as part of the Novartis-GSK Joint Venture and has led the U.S. shopper insights capability at the company since then.

Amelia Strobel joined Mars five years ago to lead its global Specialty Pet Nutrition Consumer and Market Insights (CMI) organization based in the U.S.

A college course helped set Stephen Bettencourt on a path to his current career. In his undergraduate program, a marketing research class really resonated with him.

Insights & Analytics Solutions Guide 2019

A comparison chart of 26 leading companies providing solutions for the collection, analysis and distribution of critical business data.

P2PX Path to Purchase Expo 2019

See and be seen with top industry leaders this November at P2PI's largest annual event.

Nestle

The company is among the first planning to use the application for efficiently meeting customer requirements and rapidly developing new products and services.

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

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