InMarket's 'Interactive Moments'

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InMarket's 'Interactive Moments'

By Dan Ochwat - 01/02/2019

Mobile company inMarket, Venice, California, introduced a new suite of location-based display ads under a lineup called “Interactive Moments.” Brands running ads across inMarket’s network of apps can access these new ways of engaging consumers such as a new swipeable ad with multiple coupons or offers to choose from, a new click-to-cart ad, an ad that leverages predictive analytics based on weather or current events to dynamically serve more relevant ads based on that information, and also ads that are animated or enhanced with a game. The suite of ads is built on the company’s more than eight years of mobile ad work.

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