Ibotta Personalizes App
Denver-based Ibotta has revamped its app to be more personalized. Beyond a new design and color scheme, the app features enhanced search and receipt-capture capabilities that will work toward delivering users more relevant products and searches based on their shopping habits and shopping history. Ibotta says in a news release that it ran more than 1,700 usability tests on the back end to perfect the platform’s relaunch. On the front end, the design is aimed at being more user-friendly, changing to a vertical scroll vs. its previous horizontal scroll.