CPG brands are navigating an ever-changing landscape thanks to evolving consumer habits and new digital players quick to adopt direct-to-consumer approaches. For consumer goods companies to innovate and thrive, they need to enhance their spatial understanding of consumers and use these valuable insights to drive impactful market expansion decisions.
Join Jose Luis Palacios, Managing Director, CPG at Google Cloud, and Jamie Woolley, Director of Product Marketing at CARTO, as they explore why innovative CPGs are turning to location data and analysis to optimize sales for their brands.
Dig into how companies like Coca-Cola are leveraging analytics and machine learning to unlock insights from points of interest and foot traffic data to not only identify gaps and opportunities in their distribution networks, but also predict performance by location.
What you’ll learn:
- How the CPG landscape is changing and key industry trends to watch in 2022 and beyond
- Why advanced location data and analysis has become a go-to resource for CPGs seeking more accurate consumer insights
- Real-life examples of brands using spatial analysis to generate deeper consumer insights, drive more effective sales optimization, and focus market expansion strategies
- What this could mean for their retail partners