How to Seize Margin and Market Share in 2019

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By Shopper Marketing Magazine - 02/07/2019

Consumer insights and tactical strategies to boost your digital shelf revenue



Date: Tuesday, February 26, 2019 at 2:00pm ET (1:00pm CST)

With the rapid growth of ecommerce sales comes larger and larger revenue goals for brands selling across the digital shelf. As those goals expand, teams responsible for ecommerce revenue must sharpen their strategies and fully understand two things: the wider market trends impacting revenue growth, and the tactical strategies that convert those trends into increased margin and market share.

Join Salsify as we discuss consumer data and tactical strategies that ecommerce sales/trade teams can adopt in 2019 to not just achieve their new revenue goals, but to exceed overall category growth in a year where competition on the digital shelf will be even more fierce.
You will learn:

  • Consumer insights and market trends that should be considered when executing your digital shelf strategy
  • The business drivers and metrics that indicate healthy sales performance online
  • Tactical advice and examples of leading brands leveraging these trends to scoop up sales growth




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