How Customer Centricity is Fueling Global Business Decisions
Reaching customers in the midst of a pandemic and ensuring they are able to get their products with ease is top priority for consumer goods brands and retailers. In this exclusive Q&A, we’ll hear from Felipe Tamburus, Head of Product and Technology at Cobasi, a leading Brazilian pet care and supply retailer. Thanks to their fast adaptability and innovative nature, Cobasi was among the first to implement curbside pickup in Brazil when the pandemic hit. Tamburus will discuss how he and his team have been focusing on customer experience and working backwards to make business decisions and technology investments fuel their digital agility.
You will leave this webinar with a deep understanding of:
- How to position customer needs at the heart of digital business strategy
- How to go about unifying disparate technologies on one global tech stack
- Insider tips to continuous innovation that every business leader can use