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01/20/2021

How CG Brands Can Use Digital Shelf Data Analytics to Sell More Online

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The web is the largest source of publicly available information in the world. Today's businesses see the immense potential of harnessing external and competitive information from the web to aid in enhanced business strategies and decision making. The catch? Data from the web is hard to aggregate and analyze in a meaningful way, as it's typically noisy, unstructured, and transient.

However, digital shelf analytics tools can help consumer goods brands measure and optimize product performance across online channels. That is why in an upcoming webinar, thought leaders from DataWeave will join CGT to explore the key levers that leading CGs are tracking at scale to amplify their online growth, including:

  • Share of Search 
  • Product Content Assortment and Availability
  • Pricing and Promotions
  • Ratings and Reviews

Join this lively conversation and learn how to leverage digital shelf analytics to fuel growth in 2021 and beyond. 

Speakers

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