Home Improvement

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Home Improvement

A collection of news, articles and other featured content about home improvement products.

The formula for success at 162-year-old Klein Tools includes a mobile-first marketing strategy, a strong micro-influencer campaign, and a sales-driving digital photography partnership.

After a nearly three-year hiatus, Lowe's "Build and Grow" children's workshops are returning to stores.

The new Color ID quiz determines the shopper's best color fit based on answers to 10 questions — such as couch and movie-watching preferences.

A recent ranking by Morning Consult of the “most loved brands in America” (based on analysis of more than 400,000 consumer/shopper interviews) revealed The Home Depot as No. 5 and Lowe’s as No. 11.

Craftsman Tools at Lowe's

Stanley Black & Decker's Craftsman brand made its Lowe's debut hard to miss in stores and online this week.

Lowe's plans to test sharing of its transactional data with Pinterest next year to better map the path to purchase and deliver more relevant content to consumers.

Lowe’s rarely promotes new products months in advance of their launch, but it's making an exception for Stanley Black & Decker's Craftsman brand.

Operating in our tech-laden world, marketers see hardware stores and home centers as rapidly changing but opportunity-rich environments.

Springtime is home improvement retailers’ equivalent of Christmas, and they pull out all the stops to elevate their seasonal programs to the same level as the holiday efforts that take over the rest of the retail channels.

According to research conducted earlier this spring by Field Agent, which examined the topline shopper habits of young adults in the lawn and garden aisle, Millenials engage in more green activities than they get credit for.

Although I’m an incurable gadget guy, I had never heard of American Recreation Products’ Ozark Trail before I saw this corrugate pallet unit in a major mass retailer. This pallet had three types of LED mini-lights in four colors that were just $1 each. Impossible to pass up, so I bought 12.

Ace Hardware dusts off the venerable “Ace is the place” jingle for a new advertising campaign.