Consumer goods companies range the gamut in their direct-to-consumer journey, but the value of forging a personal connection with consumers has become a universal truth. A new webinar, grounded upon CGT’s just-released DTC and Consumer Insights Report, will explore the hidden benefits of developing a direct-to-consumer strategy — and how companies are looking beyond strict transactional relationships to leverage the true value of first-party data.
Join us on April 21st at 11:00 AM ET for a deep dive into the report, including insight into the report’s snapshot survey that explored which technologies companies view as holding the most potential to further their DTC ambitions.
- The impact of today’s shifting privacy regulations and expectations on DTC
- How CGs are balancing their DTC initiatives and retail partnerships
- The technology and strategy needed to get value from first-party data
- The innovative hybrid commerce experiences that are turning heads
Bring your questions to learn how innovative companies are leveraging the benefits of DTC and where opportunities exist.
Co-Founder, Spread the Love
COO/CFO, Spread the Love
Director of Marketing Communications, Cuisinart
Lead Principal, Retail Customer Success, BlueConic
Senior Editor, CGT