The prestige hair brand's software engineers created “Madi,” a chatbot that gives color consultations in Ulta stores just like human colorists do in salons.
The beauty brand expects AI-enabled conversational marketing and commerce to bring new opportunities to engage in continuous, personalized dialogues with consumers.
Under the agreement, Coty will develop, manufacture and distribute the full range of Burberry Beauty products globally.
Olay’s new mobile platform utilizes artificial intelligence to help women better understand their skin, and makes recommendations for personalized products.
Shiseido Americas Corporation has bolstered its internal brand marketing capabilities by acquiring JWALK, a full-service creative agency.
Albertsons Companies has partnered with RangeMe to scale its retail buying efforts for general merchandise, health & beauty category selection across all 19 chains.
Consumer goods companies such as Mars Inc., Anheuser-Busch InBev, P&G and Kellogg Co. are working with Walmart on marketing campaigns leading up to Super Bowl LI.
L’Oreal’s Research and Innovation Technology Incubator brings two companies together to provide beauty consumers with data to better care for their hair.
Ahold USA has partnered with RangeMe in an effort to source more women-owned and minority-owned businesses; Sephora aims to reinforce its commitment to finding ground-breaking products.
Coty Inc. has entered into a partnership with Younique, an online peer-to-peer social selling platform in beauty.
L'Oreal announced the signing of a definitive agreement with Valeant to acquire the CeraVe, AcneFree and Ambi skincare brands.
These seven consumer goods companies outpaced the competition through equal parts acquisition and innovation.