Harris Teeter Cooks and Plays with Chiquita

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Harris Teeter Cooks and Plays with Chiquita

By Samantha Nelson - 08/28/2018

Kroger's Harris Teeter and Safra Group's Chiquita are running an exclusive sweepstakes and contest from July 25 to Sept. 11.

Consumers enter the contest by sharing a recipe and picture of a dish made using bananas via a promotional web page (harristeeter.com/how-i-chiquita) or on Twitter or Instagram using the #HowIChiquita hashtag. A panel of judges will award a $1,000 store gift card to one winner for each category: healthy, easy, fun and back-to-school lunch. A runner-up from each category will win a $250 card.

Framed signs in the produce department promote the contest. A home page leaderboard ad links to the entry page, which also hosts sample recipes from the brand for each category.

The concurrent sweeps awards one winner each week with a $25 store gift card and a bag of swag from the brand. Consumers enter via a promotional page (harristeeter.com/chiquita-play-sweepstakes) by applying digital stickers to a picture of a banana to give it a face, hands and accessories.

Facebook, Twitter and Instagram updates tout both promotions.