Harris Teeter Cooks and Plays with Chiquita
Kroger's Harris Teeter and Safra Group's Chiquita are running an exclusive sweepstakes and contest from July 25 to Sept. 11.
Consumers enter the contest by sharing a recipe and picture of a dish made using bananas via a promotional web page (harristeeter.com/how-i-chiquita) or on Twitter or Instagram using the #HowIChiquita hashtag. A panel of judges will award a $1,000 store gift card to one winner for each category: healthy, easy, fun and back-to-school lunch. A runner-up from each category will win a $250 card.
Framed signs in the produce department promote the contest. A home page leaderboard ad links to the entry page, which also hosts sample recipes from the brand for each category.
The concurrent sweeps awards one winner each week with a $25 store gift card and a bag of swag from the brand. Consumers enter via a promotional page (harristeeter.com/chiquita-play-sweepstakes) by applying digital stickers to a picture of a banana to give it a face, hands and accessories.
Facebook, Twitter and Instagram updates tout both promotions.