Hannaford Stocks Up for Spring Cleaning
Ahold Delhaize's Hannaford is uniting SC Johnson, Clorox Co., Unilever, Kimberly-Clark and Reynolds Consumer Products for a spring cleaning bulk-purchase incentive.
Shoppers who buy three SKUs from Clorox's Glad or Clorox; Unilever's Seventh Generation; Reynolds' Hefty, K-C's Kleenex, Viva or Scott; or SC Johnson's Scrubbing Bubbles from March 4-31 receive 10% off the eligible products, for a total savings of up to $5. Store-brand glass cleaner also qualifies. Endcaps stocking Clorox SKUs promote the deal in stores. Circular features, email ads, a home page display ad on hannaford.com, and Facebook and Twitter updates support.
Clorox, Reynolds and SC Johnson also participated in Hannaford's 2017 spring cleaning campaign, which was focused on printable coupons.