GOAT AR-Powered Campaign
Mobile and e-commerce sneaker marketplace GOAT launched an innovative AR-powered campaign and sweepstakes for Black Friday. GOAT app users automatically received 100 tickets to go into a Black Friday drawing for free shoes, up to $10,000 in credit to shop with on GOAT and other prizes. However, consumers could earn more tickets by visiting up to 125 different locations that represented important moments in sports history or were tied to some of the “greatest athletes of all time” (aka GOAT). When visiting one of the marked locations, users were able to activate a 3-D AR object tied to the location that earned more tickets, and they could share online their AR experience. Push notifications were sent to consumers when they were near a site. The company said the effort helped grow it to reach more than 10 million registered users of the app.