Gillette Venus 'My Skin, My Way'
Procter & Gamble’s Gillette Venus launched an ad campaign called “My Skin, My Way” – a new approach by the brand to focus more on women themselves, their diversity and their stories, and celebrated women who challenge conventional thoughts of femininity. The ads are said not to include any retouching and the campaign will be seen in-store, online and heavily over social with the #MySkinMyWay tag. Instagram was the first place Venus kicked off the approach. Influencers have been tapped to tell their stories and share to get a social conversation going about how women treat their skin, their way.