Quality and timeliness of product content are among the most critical factors in e-commerce success for consumer goods. However, the digital image creation process at many companies is still overly complex and far too slow.
Digital disruption in the marketplace and an onslaught of smaller, more nimble competitors is leading traditional consumer packaged goods companies to seek greater innovation from their IT organizations, according to a new report.
Prioritizing IT spend is a top challenge as precious resources are spread across equally critical initiatives. This month, CGT and Edgeverve look at how consumer goods companies are approaching IT investments.