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General Research

The rise of e-commerce is influencing the retail marketing strategies of many consumer goods companies, according to the "Shopper Marketing Trends Report 2017."

Although the need for a direct-to-consumer sales strategy would seem to be a foregone conclusion for the consumer goods industry, many individual companies are apparently still on the fence.

New research from CGT and Logility uncovers supply chain imperatives that are challenging consumer goods companies to keep up as market pressure continues to increase.

Prioritizing IT spend is a top challenge as precious resources are spread across equally critical initiatives. This month, CGT and Edgeverve look at how consumer goods companies are approaching IT investments.

This month, CGT and Hewlett Packard Enterprise partner to look at the current state of security as well as readiness in the consumer goods industry. There is definitely work to be done.

This month, CGT and EdgeVerve examine the consumer goods industry's approach to emerging markets to understand the current status of initiatives and explore approaches to operating models and technology.

CGT partners with Spring Mobile Solutions to take a closer look at external mobile applications used for sales, merchandising and distribution.

New research from CGT and Logility uncovers some challenges facing the industry in the development and introduction of new products.

This month, CGT partners with AFS to understand how the industry defines TPO, what adoption looks like, and how initiatives are managed.

This month, CGT partners with HP to better understand how IT is perceived at the intersection of business and technology.

This month, CGT partners with Logility to learn where the industry stands on S&OP — a vital process for connecting enterprises in a unique fashion.

This month, CGT partners with Manthan to better understand the evolution of downstream data and why demand signal management adoption is still lagging.

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