As the world population rises, a growing percentage is urban and middle class. These new consumers are attractive to CG companies, but they are also demanding and difficult to reach. Brands must find a way to penetrate these markets while maintaining profitability — here’s how.
These 10 extremely diverse small to medium-sized businesses collectively illustrate a few important facts about the industry: consumer understanding is more critical than ever, brick-and-mortar retail is still vital, and organizational size no longer matters.
Executives of Mondelez International have outlined the company's long-term growth strategy, as well as detailed its progress on expanding margins through supply chain reinvention and overhead cost-reduction initiatives.