Gatorade Twitter Livestreaming
PepsiCo’s Gatorade began experimenting with livestreaming on Twitter in January with a series called #TheDebut that streamed high school basketball games featuring top prospects. The brand streamed games into the end of February. Rachel Demita, a YouTube personality who also hosts 2KTV videos on the popular 2K18 basketball video game, hosted the games with retired NBA players offering insights. The games could be found on Gatorade’s Twitter page as well as a page dedicated for #TheDebut. On-court signage during the games further called out Gatorade’s sponsorship.