Gap Hill City Chatbot
Supporting the launch of its new men’s athletic and leisure brand called Hill City, Gap Inc. has rolled out a chatbot to gather feedback on the clothes from men who sign up to be their “Wear Testers.” If selected, the men will engage with the artificial intelligence-powered chatbot as it inquires about his lifestyle, what types of clothes he wants to wear, his size and fit of clothes, and what he’s bought in the past. Curated items from the Hill City brand are sent to that Wear Tester, who will continue offering feedback on how he likes the clothes. Men signed up over Facebook or Twitter. Gap has a women’s brand in Athleta, so Hill City enters as the male counterpart.